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» Log Mining to Improve the Performance of Site Search
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WSDM
2010
ACM
242views Data Mining» more  WSDM 2010»
15 years 6 months ago
Improving Ad Relevance in Sponsored Search
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, H...
TKDE
2010
229views more  TKDE 2010»
14 years 7 months ago
Deriving Concept-Based User Profiles from Search Engine Logs
—User profiling is a fundamental component of any personalization applications. Most existing user profiling strategies are based on objects that users are interested in (i.e., p...
Kenneth Wai-Ting Leung, Dik Lun Lee
SIGECOM
2005
ACM
132views ECommerce» more  SIGECOM 2005»
15 years 3 months ago
Integrating tradeoff support in product search tools for e-commerce sites
In a previously reported user study, we found that users were able to perform decision tradeoff tasks more efficiently and commit considerably fewer errors with the example critiq...
Pearl Pu, Li Chen
KDD
2009
ACM
228views Data Mining» more  KDD 2009»
15 years 10 months ago
A generalized Co-HITS algorithm and its application to bipartite graphs
Recently many data types arising from data mining and Web search applications can be modeled as bipartite graphs. Examples include queries and URLs in query logs, and authors and ...
Hongbo Deng, Michael R. Lyu, Irwin King
WWW
2009
ACM
15 years 10 months ago
Rare item detection in e-commerce site
As the largest online marketplace in the world, eBay has a huge inventory where there are plenty of great rare items with potentially large, even rapturous buyers. These items are...
Dan Shen, Xiaoyuan Wu, Alvaro Bolivar