As with any application of machine learning, web search ranking requires labeled data. The labels usually come in the form of relevance assessments made by editors. Click logs can...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Many applications in text processing require significant human effort for either labeling large document collections (when learning statistical models) or extrapolating rules from...
Automatically segmenting unstructured text strings into structured records is necessary for importing the information contained in legacy sources and text collections into a data ...
Documentum Enterprise Content Integration (ECI) services is a content integration middleware that provides one-query access to the Intranet and Internet content resources. The ECI...