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171
Voted
JDCTA
2010
14 years 11 months ago
2010
The purpose of this article is to encourage research on the aspects of consumer behaviour, particularly as found in groups of consumers. For both researchers and practitioners, co...
163
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WWW
2001
ACM
16 years 5 months ago
2001
ACM
This paper describes new technology based on on-line decision support for providing personalized customer treatments in web-based storefronts and information sites. The central im...
167
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SIGKDD
2002
15 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
144
Voted
ACMICEC
2006
ACM
15 years 11 months ago
2006
ACM
In this paper we have introduced a methodology to rank the available products in the Internet market. These rankings are based on the customers’ own preferences and also on the ...
115
Voted
DSVIS
2003
Springer
15 years 10 months ago
2003
Springer
The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overa...