Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
The radio frequency spectrum is a naturally limited resource of extraordinary value, as the key to the provision of important communication and information services. Traditionally,...
Virgilio Rodriguez, Klaus Moessner, Rahim Tafazoll...
The Internet has evolved from an information space to a market space with thousands of electronic storefronts, auctions and other commercial services. This market space is not with...
Rosane Maria Martins, Magali Ribeiro Chaves, Luci ...
: In this paper, inspired by the work of Megiddo on the formation of preferences and strategic analysis, we consider an early market model studied in the field of economic theory, ...