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91
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WWW
2007
ACM
15 years 11 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
INCDM
2009
Springer
15 years 5 months ago
2009
Springer
We present a novel use of ordinal evaluation (OrdEval) algorithm as a promising technique to study various marketing phenomena. OrdEval algorithm has originated in data mining and ...
IOR
2010
14 years 9 months ago
2010
In critical energy infrastructure sectors (e.g. electric power generation, natural gas transportation, oil refining capacity) maintaining certain level of excess capacity is soci...
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PAA
2010
14 years 9 months ago
2010
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
KDD
2000
ACM
15 years 2 months ago
2000
ACM
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...