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85
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PET
2009
Springer
15 years 2 months ago
2009
Springer
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
HICSS
2008
IEEE
15 years 4 months ago
2008
IEEE
Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy a critical issue in electronic commerce (e-commerce). This has spawned a ...
ICDE
2006
IEEE
15 years 3 months ago
2006
IEEE
Data integration has been a long standing challenge to the database and data mining communities. This need has become critical in numerous contexts, including building e-commerce ...
106
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HICSS
2003
IEEE
15 years 2 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
ACMICEC
2007
ACM
15 years 1 months ago
2007
ACM
Due to inherent privacy concerns, online personalization services such as those offered through toolbars and desktop widgets are characterized by "no-free-disposal" (NFD...