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    MSOM
    2008
    65views more  MSOM 2008»
    Mass Customization vs. Mass Production: Variety and Price Competition
    14 years 9 months ago
    Mass Customization vs. Mass Production: Variety and Price Competition
    Download  mass-customization.blogs.com
    Aydin Alptekinoglu, Charles J. Corbett
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    MANSCI
    2008
    68views more  MANSCI 2008»
    Product-Line Competition: Customization vs. Proliferation
    14 years 10 months ago
    Product-Line Competition: Customization vs. Proliferation
    Download  www.kellogg.northwestern.edu
    Abstract Consumers are increasingly demanding products that closely match their individual preferences, and advances in manufacturing and information technologies have made it poss...
    Haim Mendelson, Ali K. Parlaktürk
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