Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms...
Qingqing Gan, Josh Attenberg, Alexander Markowetz,...
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...