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» Measuring Multicore Performance
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WWW
2009
ACM
16 years 4 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2009
ACM
16 years 4 months ago
Releasing search queries and clicks privately
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
144
Voted
WWW
2008
ACM
16 years 4 months ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
134
Voted
WWW
2008
ACM
16 years 4 months ago
Analysis of geographic queries in a search engine log
Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms...
Qingqing Gan, Josh Attenberg, Alexander Markowetz,...
128
Voted
WWW
2008
ACM
16 years 4 months ago
Online auctions efficiency: a survey of ebay auctions
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
Wenyan Hu, Alvaro Bolivar
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