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» Methodology for customer relationship management
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DOLAP
2004
ACM
15 years 5 months ago
Data warehouse design to support customer relationship management analyses
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
Colleen Cunningham, Il-Yeol Song, Peter P. Chen
ER
2007
Springer
85views Database» more  ER 2007»
15 years 6 months ago
A Taxonomy of Customer Relationship Management Analyses for Data Warehousing
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
Colleen Cunningham, Il-Yeol Song
141
Voted
JDCTA
2010
163views more  JDCTA 2010»
14 years 7 months ago
Predictive Analysis for Customer Relationship Management
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
Manisha Rathi, Anand Priyadarshini, Ankit Rastogi
ECIS
2001
15 years 1 months ago
A Review of the Issues Associated with Customer Relationship Management Systems
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
Ben Light
96
Voted
HICSS
2003
IEEE
180views Biometrics» more  HICSS 2003»
15 years 5 months ago
Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation
In this contribution, we study companies engaging in B2C-E-Commerce and their ability to manage the relationship with their customers. We refer to this as companies’ ECCRM-capab...
Nils Madeja, Detlef Schoder