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GI
2009
Springer
14 years 7 months ago
Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Michael May, Christine Körner, Dirk Hecker, M...
JDCTA
2010
163views more  JDCTA 2010»
14 years 4 months ago
Predictive Analysis for Customer Relationship Management
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
Manisha Rathi, Anand Priyadarshini, Ankit Rastogi
ACCV
2010
Springer
14 years 5 months ago
Stream-based Active Unusual Event Detection
We present a new active learning approach to incorporate human feedback for on-line unusual event detection. In contrast to most existing unsupervised methods that perform passiv...
Chen Change Loy, Tao Xiang, Shaogang Gong
WWW
2009
ACM
15 years 10 months ago
Click chain model in web search
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
AINA
2010
IEEE
15 years 2 months ago
Towards Adaptive Mobile Mashups: Opportunities for Designing Effective Persuasive Technology on the Road
— Today’s vehicles and on-road infrastructures are equipped with a large number of sophisticated sensory devices. These sensory devices are capable of monitoring and providing ...
Flora Dilys Salim