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DSS
2007
96views more  DSS 2007»
14 years 12 months ago
Factors relating to the decision to click on a sponsored link
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
Bernard J. Jansen, Anna Brown, Marc Resnick
KDD
2005
ACM
171views Data Mining» more  KDD 2005»
16 years 9 days ago
Deriving marketing intelligence from online discussion
Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of discussion is a wide range of opinion and commentary a...
Natalie S. Glance, Matthew Hurst, Kamal Nigam, Mat...
ADMA
2005
Springer
124views Data Mining» more  ADMA 2005»
15 years 1 months ago
Finding All Frequent Patterns Starting from the Closure
Efficient discovery of frequent patterns from large databases is an active research area in data mining with broad applications in industry and deep implications in many areas of d...
Mohammad El-Hajj, Osmar R. Zaïane
85
Voted
DATAMINE
1998
175views more  DATAMINE 1998»
14 years 11 months ago
A Microeconomic View of Data Mining
We present a rigorous framework, based on optimization, for evaluating data mining operations such as associations and clustering, in terms of their utility in decisionmaking. Thi...
Jon M. Kleinberg, Christos H. Papadimitriou, Prabh...
98
Voted
KDD
1998
ACM
131views Data Mining» more  KDD 1998»
15 years 4 months ago
Interestingness-Based Interval Merger for Numeric Association Rules
We present an algorithm for mining association rules from relational tables containing numeric and categorical attributes. The approach is to merge adjacent intervals of numeric v...
Ke Wang, Soon Hock William Tay, Bing Liu