Automatic extraction of human opinions from Web documents has been receiving increasing interest. To automate the process of opinion extraction, having a collection of evaluative ...
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and mor...
In this paper, we describe our Brand Association MapTM (BAM) tool which maps and visualizes the way consumers naturally think and talk about brands across billions of unaided conv...
With the rapid growth of the Internet, users' ability to publish content has created active electronic communities that provide a wealth of product information. Consumers nat...