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CIKM
2008
Springer
14 years 11 months ago
A note on search based forecasting of ad volume in contextual advertising
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
KDD
2009
ACM
229views Data Mining» more  KDD 2009»
15 years 10 months ago
Relational learning via latent social dimensions
Social media such as blogs, Facebook, Flickr, etc., presents data in a network format rather than classical IID distribution. To address the interdependency among data instances, ...
Lei Tang, Huan Liu
KDD
2009
ACM
243views Data Mining» more  KDD 2009»
15 years 10 months ago
Exploiting Wikipedia as external knowledge for document clustering
In traditional text clustering methods, documents are represented as "bags of words" without considering the semantic information of each document. For instance, if two ...
Xiaohua Hu, Xiaodan Zhang, Caimei Lu, E. K. Park, ...
KDD
2009
ACM
209views Data Mining» more  KDD 2009»
15 years 10 months ago
Collective annotation of Wikipedia entities in web text
To take the first step beyond keyword-based search toward entity-based search, suitable token spans ("spots") on documents must be identified as references to real-world...
Sayali Kulkarni, Amit Singh, Ganesh Ramakrishnan, ...
83
Voted
KDD
2010
ACM
199views Data Mining» more  KDD 2010»
15 years 1 months ago
Overlapping experiment infrastructure: more, better, faster experimentation
At Google, experimentation is practically a mantra; we evaluate almost every change that potentially affects what our users experience. Such changes include not only obvious user-...
Diane Tang, Ashish Agarwal, Deirdre O'Brien, Mike ...