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» Mining clickthrough data for collaborative web search
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WSDM
2009
ACM
113views Data Mining» more  WSDM 2009»
15 years 4 months ago
Characterizing the influence of domain expertise on web search behavior
Ryen W. White, Susan T. Dumais, Jaime Teevan
WWW
2009
ACM
15 years 10 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
KDD
2009
ACM
143views Data Mining» more  KDD 2009»
15 years 10 months ago
Optimizing web traffic via the media scheduling problem
Website traffic varies through time in consistent and predictable ways, with highest traffic in the middle of the day. When providing media content to visitors, it is important to...
Lars Backstrom, Jon M. Kleinberg, Ravi Kumar
WSDM
2009
ACM
161views Data Mining» more  WSDM 2009»
15 years 4 months ago
Predicting the readability of short web summaries
Readability is a crucial presentation attribute that web summarization algorithms consider while generating a querybaised web summary. Readability quality also forms an important ...
Tapas Kanungo, David Orr
COLING
2010
14 years 4 months ago
Cross-Market Model Adaptation with Pairwise Preference Data for Web Search Ranking
Machine-learned ranking techniques automatically learn a complex document ranking function given training data. These techniques have demonstrated the effectiveness and flexibilit...
Jing Bai, Fernando Diaz, Yi Chang, Zhaohui Zheng, ...