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DMIN
2009
14 years 7 months ago
2009
Typical methods in CRM marketing include action selection on the basis of Markov Decision Processes with fixed transition probabilities on the one hand, and scoring customers separ...
IADIS
2008
14 years 11 months ago
2008
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
KDD
2007
ACM
15 years 3 months ago
2007
ACM
In this paper we discuss the important practical problem of customer wallet estimation, i.e., estimation of potential spending by customers (rather than their expected spending). ...
DGO
2009
14 years 10 months ago
2009
With the growing importance of foreign commerce comes also greater opportunities for fraudulent behaviour. As such, governments must try to detect frauds as soon as they take plac...
ICDM
2006
IEEE
15 years 3 months ago
2006
IEEE
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...