497 search results - page 20 / 100 » Mining for Profitable Customers |
89
Voted
ICDM
2002
IEEE
15 years 2 months ago
2002
IEEE
Current Data Mining techniques usually do not have a mechanism to automatically infer semantic features inherent in the data being “mined”. The semantics are either injected i...
HICSS
2007
IEEE
15 years 3 months ago
2007
IEEE
Online banking has become increasingly important to the profitability of financial institutions as well as adding convenience for their customers. As the number of customers using...
SIGKDD
2002
14 years 9 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
JDWM
2007
14 years 9 months ago
2007
The PAKDD Competition 2006 involved the problem of classifying mobile telecom network customers into 2G and 3G, with the ultimate aim of identifying existing 2G network customers w...
TKDE
2008
14 years 9 months ago
2008
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...