With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective manageme...
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
This paper outlines a retail sales prediction and product recommendation system that was implemented for a chain of retail stores. The relative importance of consumer demographic ...
In order to protect individuals' privacy, the technique of kanonymization has been proposed to de-associate sensitive attributes from the corresponding identifiers. In this p...
Visualization is essential for understanding the increasing volumes of digital data. However, the process required to create insightful visualizations is involved and time consumin...
Emanuele Santos, Lauro Lins, James P. Ahrens, J...