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AI
2007
Springer
15 years 1 months ago
A Profit-Based Business Model for Evaluating Rule Interestingness
Different types of rules are mined from transaction databases often with the goal of improving sales and services. In this paper, we link the interestingness of rules with the cont...
Yaohua Chen, Yan Zhao, Yiyu Yao
HICSS
1997
IEEE
83views Biometrics» more  HICSS 1997»
15 years 1 months ago
The Impact of Globalisation and Information Technology on the Strategy and Profitability of the Banking Industry
The profitability of banks world-wide has decreased from the early 1980s to the 1990s. This has been attributed to several factors: the decline of traditional banking activities (...
Christopher P. Holland, A. Geoffrey Lockett, Ian D...
KDD
2008
ACM
131views Data Mining» more  KDD 2008»
15 years 9 months ago
Customer targeting models using actively-selected web content
Prem Melville, Saharon Rosset, Richard D. Lawrence
KDD
1997
ACM
108views Data Mining» more  KDD 1997»
15 years 29 days ago
Integrating and Mining Distributed Customer Databases
Ira J. Haimowitz, Özden Gür-Ali, Henry S...