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GI
2009
Springer
14 years 11 months ago
Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Michael May, Christine Körner, Dirk Hecker, M...
GIS
2008
ACM
16 years 2 months ago
Mining user similarity based on location history
The pervasiveness of location-acquisition technologies (GPS, GSM networks, etc.) enable people to conveniently log the location histories they visited with spatio-temporal data. T...
Quannan Li, Yu Zheng, Xing Xie, Yukun Chen, Wenyu ...
GIS
2010
ACM
15 years 8 days ago
Automatic construction and multi-level visualization of semantic trajectories
With the prevalence of GPS-embedded mobile devices, enormous amounts of mobility data are being collected in the form of trajectory - a stream of (x,y,t) points. Such trajectories...
Zhixian Yan, Lazar Spremic, Dipanjan Chakraborty, ...