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WWW
2008
ACM
15 years 10 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
KDD
2006
ACM
15 years 10 months ago
2006
ACM
We investigate three methods for defining a session on Web search engines. We examine 2,465,145 interactions from 534,507 Web searchers. We compare defining sessions using: 1) Int...
ENTER
2009
Springer
15 years 4 months ago
2009
Springer
Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of t...
SDM
2009
SIAM
15 years 6 months ago
2009
SIAM
Query-based web search is an integral part of many people’s daily activities. Most do not realize that their search history can be used to identify them (and their interests). I...
ITCC
2003
IEEE
15 years 2 months ago
2003
IEEE
We examine whether the use of query operators changes the documents retrieved by three popular Web search engines. One hundred queries containing query operators were selected fro...