222 search results - page 8 / 45 » Mining the network value of customers |
ICNP
1998
IEEE
15 years 2 months ago
1998
IEEE
The Internet is rapidly changing from a set of wires and switches that carry packets into a sophisticated infrastructure that delivers a set of complex value-added services to end...
SDM
2004
SIAM
14 years 11 months ago
2004
SIAM
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
ICDCSW
2003
IEEE
15 years 3 months ago
2003
IEEE
Today a huge variety of methods to track and analyze the customers’ behavior in e-commerce systems is available. However, in traditional retail stores such systems are not widel...
UIC
2009
Springer
15 years 4 months ago
2009
Springer
Social networking has provided powerful new ways to find people, organize groups, and share information. Recently, the potential functionalities of the ubiquitous infrastructure le...
KDD
2002
ACM
15 years 10 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...