The structure of customer communication network provides us a natural way to understand customers’ relationships. Traditional customer relationship management (CRM) methods focu...
The trend of social information processing sees e-commerce and social web applications increasingly relying on user-generated content, such as rating, to determine the quality of o...
In some applications such as filling in a customer information form on the web, some missing values may not be explicitly represented as such, but instead appear as potentially va...
Abstract. Customer retention is an increasingly pressing issue in today's competitive environment. This paper proposes a personalized defection detection and prevention proced...
Hee Seok Song, Jae Kyeong Kim, Yeong Bin Cho, Soun...
Most association rule mining algorithms make use of discretization algorithms for handling continuous attributes. Discretization is a process of transforming a continuous attribute...
Karla Taboada, Eloy Gonzales, Kaoru Shimada, Shing...