Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
With the evolution of e-commerce, privacy is becoming a major concern. Many e-companies employ collaborative filtering (CF) techniques to increase their sales by providing truthfu...
Building software systems out of pre-fabricated components is a very attractive vision. Distributed Component Platforms (DCP) and their visual development environments bring this v...
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Abstract. The intent of this position paper is to present the focus of interest of our end-user development (EUD) related research at SAP Research CEC Darmstadt, enabling other par...