In most previous work on personalized search algorithms, the results for all queries are personalized in the same manner. However, as we show in this paper, there is a lot of vari...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Web search components such as ranking and query suggestions analyze the user data provided in query and click logs. While this data is easy to collect and provides information abo...
Jeff Huang, Ryen W. White, Georg Buscher, Kuansan ...
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
Queueing models are routinely used to analyze the performance of software systems. However, contrary to common assumptions, the time that a software server takes to complete jobs ...