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CIKM
2010
Springer
14 years 8 months ago
Predicting product adoption in large-scale social networks
Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
Rushi Bhatt, Vineet Chaoji, Rajesh Parekh
98
Voted
TKDE
2008
128views more  TKDE 2008»
14 years 9 months ago
Using Context to Improve Predictive Modeling of Customers in Personalization Applications
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
KDD
2000
ACM
129views Data Mining» more  KDD 2000»
15 years 1 months ago
Evolutionary algorithms in data mining: multi-objective performance modeling for direct marketing
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
Siddhartha Bhattacharyya
ACMICEC
2007
ACM
97views ECommerce» more  ACMICEC 2007»
15 years 1 months ago
A predictive empirical model for pricing and resource allocation decisions
We present a semi-parametric model that describes pricing behaviors in a market environment, and we show how that model can be used to guide resource allocation and pricing decisi...
Wolfgang Ketter, John Collins, Maria L. Gini, Paul...
ENGL
2006
84views more  ENGL 2006»
14 years 9 months ago
A framework for neural network to make business forecasting with hybrid VAR and GA components
Applying Vector Autoregression (VAR) and genetic algorithm (GA) in hybrid systems with neural network can improve the NN's prediction capability. Two case studies have been ca...
Sio Iong Ao