Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
We present a semi-parametric model that describes pricing behaviors in a market environment, and we show how that model can be used to guide resource allocation and pricing decisi...
Wolfgang Ketter, John Collins, Maria L. Gini, Paul...
Applying Vector Autoregression (VAR) and genetic algorithm (GA) in hybrid systems with neural network can improve the NN's prediction capability. Two case studies have been ca...