We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Social tagging is becoming increasingly popular in many Web 2.0 applications where users can annotate resources (e.g. Web pages) with arbitrary keywords (i.e. tags). A tag recomme...
Ziyu Guan, Jiajun Bu, Qiaozhu Mei, Chun Chen, Can ...
Missing web pages, URIs that return the 404 “Page Not Found” error or the HTTP response code 200 but dereference unexpected content, are ubiquitous in today’s browsing exper...
Martin Klein, Jeffery L. Shipman, Michael L. Nelso...
—Social media networks contain both content and context-specific information. Most existing methods work with either of the two for the purpose of multimedia mining and retrieva...
Guo-Jun Qi, Charu C. Aggarwal, Qi Tian, Heng Ji, T...
Automated extraction of structured data from Web sources often leads to large heterogeneous knowledge bases (KB), with data and schema items numbering in the hundreds of thousands...