We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Computing environments on cellphones, especially smartphones, are becoming more open and general-purpose, thus they also become attractive targets of malware. Cellphone malware no...
The availability of large quantities of processors is a crucial enabler of many-task computing. Voluntary computing systems have proven that it is possible to build computing plat...
Rostand Costa, Francisco V. Brasileiro, Guido Lemo...
Materialized views (MV) can significantly improve the query performance of relational databases. In this paper, we consider MVs to optimize complex scenarios where many heterogen...
Leonardo Weiss Ferreira Chaves, Erik Buchmann, Fab...
— This paper presents a simple method for computing throughputs of links in a CSMA network. We call our method back-of-the-envelop (BoE) computation, because for many network con...
Soung Chang Liew, Caihong Kai, Jason Leung, Bill W...