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WWW
2010
ACM
15 years 4 months ago
Using landing pages for sponsored search ad selection
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
WISEC
2010
ACM
15 years 4 months ago
pBMDS: a behavior-based malware detection system for cellphone devices
Computing environments on cellphones, especially smartphones, are becoming more open and general-purpose, thus they also become attractive targets of malware. Cellphone malware no...
Liang Xie, Xinwen Zhang, Jean-Pierre Seifert, Senc...
SC
2009
ACM
15 years 4 months ago
OddCI: on-demand distributed computing infrastructure
The availability of large quantities of processors is a crucial enabler of many-task computing. Voluntary computing systems have proven that it is possible to build computing plat...
Rostand Costa, Francisco V. Brasileiro, Guido Lemo...
EDBT
2009
ACM
175views Database» more  EDBT 2009»
15 years 4 months ago
Towards materialized view selection for distributed databases
Materialized views (MV) can significantly improve the query performance of relational databases. In this paper, we consider MVs to optimize complex scenarios where many heterogen...
Leonardo Weiss Ferreira Chaves, Erik Buchmann, Fab...
ICC
2009
IEEE
120views Communications» more  ICC 2009»
15 years 4 months ago
Back-of-the-Envelope Computation of Throughput Distributions in CSMA Wireless Networks
— This paper presents a simple method for computing throughputs of links in a CSMA network. We call our method back-of-the-envelop (BoE) computation, because for many network con...
Soung Chang Liew, Caihong Kai, Jason Leung, Bill W...
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