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SIGKDD
2002
232views more  SIGKDD 2002»
14 years 9 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
ISEMANTICS
2010
14 years 8 months ago
Towards an approach for formalizing the supply chain operations
Reference models play an important role in the knowledge management of the various complex collaboration domains (such as Supply Chain Networks). However, they often show a lack o...
Milan Zdravkovic, Hervé Panetto, Miroslav T...
EKAW
2004
Springer
15 years 3 months ago
Ontology-Based Functional-Knowledge Modeling Methodology and Its Deployment
Functionality is one of the key concepts in understanding an artifact and in engineering domain knowledge. Although the importance of sharing of engineering knowledge in industry h...
Yoshinobu Kitamura, Riichiro Mizoguchi
EKNOW
2009
14 years 8 months ago
Integrating Time into Spatially Represented Knowledge Structures
For decades hypertext has provided a means for structuring information. Versioning has been perceived as very important for hypertext, but research focusing on it has targeted alm...
Claus Atzenbeck, David L. Hicks
IRI
2005
IEEE
15 years 3 months ago
Data-knowledge-context: an application model for collaborative work
For many years, researchers and software developers have been seeking to develop systems and applications to enable efficient and effective group work and organizational memory. ...
Lee A. Iverson