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WWW
2009
ACM
16 years 4 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2007
ACM
16 years 4 months ago
The largest scholarly semantic network...ever
Scholarly entities, such as articles, journals, authors and institutions, are now mostly ranked according to expert opinion and citation data. The Andrew W. Mellon Foundation fund...
Johan Bollen, Marko A. Rodriguez, Herbert Van de S...
WWW
2006
ACM
16 years 4 months ago
Invisible participants: how cultural capital relates to lurking behavior
The asymmetry of activity in virtual communities is of great interest. While participation in the activities of virtual communities is crucial for a community's survival and ...
Vladimir Soroka, Sheizaf Rafaeli
WWW
2004
ACM
16 years 4 months ago
A combined approach to checking web ontologies
The understanding of Semantic Web documents is built upon ontologies that define concepts and relationships of data. Hence, the correctness of ontologies is vital. Ontology reason...
Jin Song Dong, Chew Hung Lee, Hian Beng Lee, Yuan-...
WWW
2004
ACM
16 years 4 months ago
Authoring of learning styles in adaptive hypermedia: problems and solutions
Learning styles, as well as the best ways of responding with corresponding instructional strategies, have been intensively studied in the classical educational (classroom) setting...
Natalia Stash, Alexandra I. Cristea, Paul De Bra
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