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» Models of malicious behavior in sponsored search
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AIRWEB
2007
Springer
15 years 3 months ago
Combating Spam in Tagging Systems
Tagging systems allow users to interactively annotate a pool of shared resources using descriptive tags. As tagging systems are gaining in popularity, they become more susceptible...
Georgia Koutrika, Frans Adjie Effendi, Zoltá...
WWW
2009
ACM
15 years 10 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...