Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
Yossi Azar, Benjamin E. Birnbaum, Anna R. Karlin, ...
Restricting the preferences of the agents by assuming that their utility functions linearly depend on a payment allows for the positive results of the Vickrey auction and the Vick...
Paul Harrenstein, Mathijs de Weerdt, Vincent Conit...
Abstract. We consider enhancing with privacy concerns a large class of auctions, which include sealed-bid single-item auctions but also general multi-item multi-winner auctions, ou...
Peter Bro Miltersen, Jesper Buus Nielsen, Nikos Tr...
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...