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WWW
2009
ACM
15 years 10 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
JSAC
2006
81views more  JSAC 2006»
14 years 9 months ago
Wireless channel allocation using an auction algorithm
We develop a novel auction-based algorithm to allow users to fairly compete for a wireless fading channel. We use the second-price auction mechanism whereby user bids for the chan...
Jun Sun 0007, Eytan Modiano, Lizhong Zheng
WWW
2007
ACM
15 years 10 months ago
Dynamics of bid optimization in online advertisement auctions
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
Christian Borgs, Jennifer T. Chayes, Nicole Immorl...
MIDDLEWARE
2007
Springer
15 years 3 months ago
Fair access to scarce resources in ad-hoc grids using an economic-based approach
In ad-hoc Grids where the availability of resources and tasks changes over the time, distributing the tasks among the scarce resources in a balanced way is a challenging task. In ...
Behnaz Pourebrahimi, Koen Bertels