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WWW
2004
ACM
16 years 4 months ago
Mining models of human activities from the web
The ability to determine what day-to-day activity (such as cooking pasta, taking a pill, or watching a video) a person is performing is of interest in many application domains. A ...
Mike Perkowitz, Matthai Philipose, Kenneth P. Fish...
KDD
2009
ACM
167views Data Mining» more  KDD 2009»
16 years 4 months ago
Seven pitfalls to avoid when running controlled experiments on the web
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
KDD
2008
ACM
195views Data Mining» more  KDD 2008»
16 years 4 months ago
Learning from multi-topic web documents for contextual advertisement
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
KDD
2002
ACM
147views Data Mining» more  KDD 2002»
16 years 4 months ago
The Impact of Site Structure and User Environment on Session Reconstruction in Web Usage Analysis
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
Bettina Berendt, Bamshad Mobasher, Miki Nakagawa, ...
171
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MIDDLEWARE
2007
Springer
15 years 10 months ago
Flexible matching and ranking of web service advertisements
With the growing number of service advertisements in service marketplaces, there is a need for matchmakers which select and rank functionally similar services based on nonfunction...
Navid Ahmadi, Walter Binder