The ability to determine what day-to-day activity (such as cooking pasta, taking a pill, or watching a video) a person is performing is of interest in many application domains. A ...
Mike Perkowitz, Matthai Philipose, Kenneth P. Fish...
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
With the growing number of service advertisements in service marketplaces, there is a need for matchmakers which select and rank functionally similar services based on nonfunction...