This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce ...
Finding relevant files in a personal file system continues to be a challenge. It is still easier to find stuff on the Web with its exponential growth than in one’s personal ...
Location-Based Services (LBS) are based on a combination of the inherent location information about specific data, and/or the location information supplied by LBS clients, reques...
Web is being extensively used for personal expression, which includes ratings, reviews, recommendations, blogs. This user created content, e.g. book review on Amazon.com, becomes ...