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WWW
2007
ACM
16 years 4 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2007
ACM
16 years 4 months ago
Modeling user behavior in recommender systems based on maximum entropy
We propose a model for user purchase behavior in online stores that provide recommendation services. We model the purchase probability given recommendations for each user based on...
Tomoharu Iwata, Kazumi Saito, Takeshi Yamada
WWW
2007
ACM
16 years 4 months ago
A link classification based approach to website topic hierarchy generation
Hierarchical models are commonly used to organize a Website's content. A Website's content structure can be represented by a topic hierarchy, a directed tree rooted at a...
Nan Liu, Christopher C. Yang
WWW
2007
ACM
16 years 4 months ago
Towards domain-independent information extraction from web tables
Traditionally, information extraction from web tables has focused on small, more or less homogeneous corpora, often based on assumptions about the use of <table> tags. A mul...
Bernhard Krüpl, Bernhard Pollak, Marcus Herzo...
WWW
2007
ACM
16 years 4 months ago
Classifying web sites
In this paper, we present a novel method for the classification of Web sites. This method exploits both structure and content of Web sites in order to discern their functionality....
Christoph Lindemann, Lars Littig