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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
15 years 7 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
POPL
2010
ACM
15 years 7 months ago
A Relational Modal Logic for Higher-Order Stateful ADTs
The method of logical relations is a classic technique for proving the equivalence of higher-order programs that implement the same observable behavior but employ different intern...
Derek Dreyer, Georg Neis, Andreas Rossberg, Lars B...
81
Voted
EUROSYS
2007
ACM
15 years 6 months ago
Comparing the performance of web server architectures
In this paper, we extensively tune and then compare the performance of web servers based on three different server architectures. The µserver utilizes an event-driven architectur...
David Pariag, Tim Brecht, Ashif S. Harji, Peter A....
WWW
2010
ACM
15 years 4 months ago
Automatic extraction of clickable structured web contents for name entity queries
Today the major web search engines answer queries by showing ten result snippets, which need to be inspected by users for identifying relevant results. In this paper we investigat...
Xiaoxin Yin, Wenzhao Tan, Xiao Li, Yi-Chin Tu
KDD
2009
ACM
210views Data Mining» more  KDD 2009»
15 years 4 months ago
Modeling and predicting user behavior in sponsored search
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
Josh Attenberg, Sandeep Pandey, Torsten Suel