176 search results - page 13 / 36 » Online Advertising |
HICSS
2009
IEEE
15 years 6 months ago
2009
IEEE
Almost all attempts to monetize internet applications targeted at individuals to date have focused on natural extensions of traditional media or traditional retailing. Most are ei...
WWW
2009
ACM
16 years 13 days ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
114
click to vote
KDD
2009
ACM
15 years 6 months ago
2009
ACM
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
SIGIR
2005
ACM
15 years 5 months ago
2005
ACM
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
116
click to vote
KDD
2012
ACM
13 years 2 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...