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PST
2008
15 years 1 months ago
An Effective Defense against Intrusive Web Advertising
Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as a...
Viktor Krammer
WWW
2007
ACM
16 years 13 days ago
Spam double-funnel: connecting web spammers with advertisers
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
Yi-Min Wang, Ming Ma, Yuan Niu, Hao Chen
92
Voted
NAACL
2010
14 years 9 months ago
Minimally-Supervised Extraction of Entities from Text Advertisements
Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled da...
Sameer Singh, Dustin Hillard, Chris Leggetter
CIKM
2009
Springer
15 years 3 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
73
Voted
WWW
2009
ACM
16 years 13 days ago
Towards intent-driven bidterm suggestion
In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
William Chang, Patrick Pantel, Ana-Maria Popescu, ...