176 search results - page 15 / 36 » Online Advertising |
ECIS
2003
15 years 1 months ago
2003
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
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CIKM
2010
Springer
14 years 10 months ago
2010
Springer
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
WINE
2005
Springer
15 years 5 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
SIGECOM
2009
ACM
15 years 6 months ago
2009
ACM
We study auctions for selling a limited supply of a single commodity in the case where the supply is known in advance and the case it is unknown and must be instead allocated in a...
AAAI
2008
15 years 2 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...