176 search results - page 16 / 36 » Online Advertising |
109
Voted
SIGIR
2010
ACM
15 years 3 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
112
click to vote
WWW
2009
ACM
16 years 13 days ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
WWW
2009
ACM
16 years 13 days ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
118
click to vote
WWW
2010
ACM
14 years 12 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
BEHAVIOURIT
2002
14 years 11 months ago
2002
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...