176 search results - page 17 / 36 » Online Advertising |
122
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SIGCOMM
2012
ACM
13 years 2 months ago
2012
ACM
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...
107
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KDD
2009
ACM
15 years 6 months ago
2009
ACM
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
88
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WWW
2009
ACM
16 years 13 days ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
CHI
2004
ACM
16 years 3 days ago
2004
ACM
Online personal advertisements have recently become an easy, socially acceptable way to meet partners for dates or relationships. Because popular personals systems not only reflec...
INTERACT
2003
15 years 1 months ago
2003
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...