In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
Multi-level hierarchical models provide an attractive framework for incorporating correlations induced in a response variable organized in a hierarchy. Model fitting is challengin...
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
Florin Constantin, Jon Feldman, S. Muthukrishnan, ...
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...