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IFIP8
2007
15 years 1 months ago
Social Networking as a New Trend in E-Marketing
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
T. Andrew Yang, Dan J. Kim, Vishal Dhalwani
NIPS
2008
15 years 1 months ago
Fast Computation of Posterior Mode in Multi-Level Hierarchical Models
Multi-level hierarchical models provide an attractive framework for incorporating correlations induced in a response variable organized in a hierarchy. Model fitting is challengin...
Liang Zhang, Deepak Agarwal
CORR
2008
Springer
134views Education» more  CORR 2008»
14 years 12 months ago
Online Ad Slotting With Cancellations
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
Florin Constantin, Jon Feldman, S. Muthukrishnan, ...
ACML
2009
Springer
15 years 6 months ago
Context-Aware Online Commercial Intention Detection
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...
Derek Hao Hu, Dou Shen, Jian-Tao Sun, Qiang Yang, ...
WWW
2010
ACM
15 years 6 months ago
Analyzing content-level properties of the web adversphere
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...