Much of the success of the Internet services model can be attributed to the popularity of a class of workloads that we call Online Data-Intensive (OLDI) services. These workloads ...
David Meisner, Christopher M. Sadler, Luiz Andr&ea...
Online popularity has enormous impact on opinions, culture, policy, and profits, especially with the advent of the social Web and Web advertising. Yet the processes that drive popu...
Jacob Ratkiewicz, Filippo Menczer, Santo Fortunato...
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong ...
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Huge amounts of search and browse log data has been accumulated in various search engines. Such massive search/browse log data, on the one hand, provides great opportunities to mi...