176 search results - page 23 / 36 » Online Advertising |
FC
2007
Springer
15 years 6 months ago
2007
Springer
This paper reports the highlights of a user study which gauges reactions to a variety of common “trust indicators” – such as logos, third party endorsements, and padlock icon...
EMNLP
2009
14 years 9 months ago
2009
Measuring the similarity between two texts is a fundamental problem in many NLP and IR applications. Among the existing approaches, the cosine measure of the term vectors represen...
104
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WWW
2008
ACM
16 years 13 days ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
SIGECOM
2009
ACM
15 years 6 months ago
2009
ACM
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
80
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WSDM
2010
ACM
15 years 9 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...