: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
In this paper we present the Intercollege Intranet, which has been developed within the strategic aims of the College to offer better services to students and faculty and to enhan...
Philippos Pouyioutas, Maria Poveda, George Soleas,...
In the online world every person has to hold a number of different data sets so as to be able to have access to various e-services and take part in specific economical and social ...
Abstract. Consumer research has indicated that consumers use compensatory and non-compensatory decision strategies when formulating their purchasing decisions. Compensatory decisio...
Timothy Maciag, Daryl H. Hepting, Dominik Slezak, ...