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WWW
2008
ACM
16 years 2 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
136
Voted
WWW
2003
ACM
16 years 2 months ago
Mining newsgroups using networks arising from social behavior
Recent advances in information retrieval over hyperlinked corpora have convincinglydemonstratedthat links carry less noisy information than text. We investigate the feasibility of...
Rakesh Agrawal, Sridhar Rajagopalan, Ramakrishnan ...
CHI
2009
ACM
16 years 2 months ago
Waterhouse: enabling secure e-mail with social networking
We present Waterhouse, a system for sending and receiving cryptographically protected electronic mail ("secure e-mail"). We show how an existing e-mail interface can be ...
Alex P. Lambert, Stephen M. Bezek, Karrie Karahali...
110
Voted
STOC
2007
ACM
140views Algorithms» more  STOC 2007»
16 years 2 months ago
On the submodularity of influence in social networks
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
Elchanan Mossel, Sébastien Roch
EWSN
2010
Springer
15 years 11 months ago
Selective Reprogramming of Mobile Sensor Networks through Social Community Detection
Abstract. We target application domains where the behavior of animals or humans is monitored using wireless sensor network (WSN) devices. The code on these devices is updated frequ...
Bence Pásztor, Luca Mottola, Cecilia Mascol...