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KDD
2009
ACM
174views Data Mining» more  KDD 2009»
15 years 12 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
CSE
2009
IEEE
15 years 4 months ago
The Circles of Latitude: Adoption and Usage of Location Tracking in Online Social Networking
—This paper reports preliminary results of an ongoing ethnographic study of people’s attitudes towards and adoption of Google Latitude, a location-tracking technology for mobil...
Xinru Page, Alfred Kobsa
ICONFERENCE
2012
13 years 7 months ago
Online social networks in a post-Soviet state: how Hungarians protect and share on Facebook
As Facebook has become global, users from different cultural and socio-political contexts have joined the site. We present a case study investigating how both current and historic...
Blase Ur, Yang Wang
CONEXT
2009
ACM
15 years 14 days ago
StarClique: guaranteeing user privacy in social networks against intersection attacks
Building on the popularity of online social networks (OSNs) such as Facebook, social content-sharing applications allow users to form communities around shared interests. Millions...
Krishna P. N. Puttaswamy, Alessandra Sala, Ben Y. ...
SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
14 years 2 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec