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WWW
2009
ACM
16 years 2 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2008
ACM
16 years 2 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
PODC
2009
ACM
16 years 2 months ago
Load balancing without regret in the bulletin board model
We analyze the performance of protocols for load balancing in distributed systems based on no-regret algorithms from online learning theory. These protocols treat load balancing a...
Éva Tardos, Georgios Piliouras, Robert D. K...
FOCS
2009
IEEE
15 years 8 months ago
Dynamic and Non-uniform Pricing Strategies for Revenue Maximization
We consider the Item Pricing problem for revenue maximization in the limited supply setting, where a single seller with n items caters to m buyers with unknown subadditive valuati...
Tanmoy Chakraborty, Zhiyi Huang, Sanjeev Khanna
SEMCO
2009
IEEE
15 years 8 months ago
LAIR: A Language for Automated Semantics-Aware Text Sanitization Based on Frame Semantics
—We present LAIR: A domain-specific language that enables users to specify actions to be taken upon meeting specific semantic frames in a text, in particular to rephrase and re...
Steffen Hedegaard, Søren Houen, Jakob Grue ...