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CIKM
2010
Springer
14 years 8 months ago
Generating advertising keywords from video content
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
Michael J. Welch, Junghoo Cho, Walter Chang
WWW
2010
ACM
15 years 4 months ago
Keyword extraction for social snippets
Today, a huge amount of text is being generated for social purposes on social networking services on the Web. Unlike traditional documents, such text is usually extremely short an...
Zhenhui Li, Ding Zhou, Yun-Fang Juan, Jiawei Han
WWW
2008
ACM
15 years 10 months ago
Budget constrained bidding in keyword auctions and online knapsack problems
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Luko...
PVLDB
2010
118views more  PVLDB 2010»
14 years 8 months ago
Ten Thousand SQLs: Parallel Keyword Queries Computing
Keyword search in relational databases has been extensively studied. Given a relational database, a keyword query finds a set of interconnected tuple structures connected by fore...
Lu Qin, Jefferey Yu, Lijun Chang
CIKM
2010
Springer
14 years 8 months ago
Decomposing background topics from keywords by principal component pursuit
Low-dimensional topic models have been proven very useful for modeling a large corpus of documents that share a relatively small number of topics. Dimensionality reduction tools s...
Kerui Min, Zhengdong Zhang, John Wright, Yi Ma