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ICDM
2006
IEEE
129views Data Mining» more  ICDM 2006»
15 years 3 months ago
Keyword Generation for Search Engine Advertising
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
Amruta Joshi, Rajeev Motwani
DASFAA
2009
IEEE
147views Database» more  DASFAA 2009»
15 years 1 months ago
MCN: A New Semantics Towards Effective XML Keyword Search
We investigate the expressiveness of existing XML keyword search semantics and propose Meaningful Connected Network (MCN) as a new semantics to capture meaningful relationships of ...
Junfeng Zhou, Zhifeng Bao, Tok Wang Ling, Xiaofeng...
ERCIMDL
2011
Springer
236views Education» more  ERCIMDL 2011»
13 years 9 months ago
Transformation of a Keyword Indexed Collection into a Semantic Repository: Applicability to the Urban Domain
In the information retrieval context, resource collections are frequently classified using thesauri. However, the limited semantics provided by thesauri restricts the collection s...
Javier Lacasta, Javier Nogueras-Iso, Jacques Telle...
DEXA
2006
Springer
160views Database» more  DEXA 2006»
15 years 1 months ago
Clustering of Search Engine Keywords Using Access Logs
Abstract. It the becomes possible that users can get kinds of information by just inputting search keyword(s) representing the topic which users are interested in. But it is not al...
Shingo Otsuka, Masaru Kitsuregawa
CSE
2009
IEEE
15 years 4 months ago
Information Flow and Search in Unstructured Keyword Based Social Networks
—In online social networks (OSNs), user connections can be represented as a network. The network formed has distinct properties that distinguish it from other network topologies....
Ankush Garg, Prantik Bhattacharyya, Charles U. Mar...